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Formulate Your Hypothesis
Describe a data-driven hypothesis about customer behavior or campaign performance
Example Hypotheses
Platinum members who haven't flown in 90 days are more likely to respond to bonus miles offers
Credit card holders who book international flights spend more on ancillaries
Business travelers on Monday morning flights have higher conversion rates for lounge access upgrades
Families who booked summer vacations last year will book earlier this year with early bird discounts
Members whose tier status expires in 60 days respond better to status extension offers than bonus miles
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