Insights Overview
Latest insights from your customer data
Total Revenue
$24.8M
+18.2% MoM
Active Campaigns
12
3 launched this month
Average CTR
22.4%
+2.6% MoM
Avg Conversion
15.8%
+1.4% MoM
Performance Trends
Month over month performance across key metrics
Revenue Trend
Last 6 months (in millions)
CTR Trend
Last 6 months (percentage)
Conversion Trend
Last 6 months (percentage)
Segment Performance
Compare performance across customer segments to identify opportunities
Platinum Members
Outperforming
Audience Size
45,200
Avg CTR
28.4%
Avg Conversion
19.2%
Total Revenue
$12.4M
Gold Members
Audience Size
82,100
Avg CTR
22.1%
Avg Conversion
15.6%
Total Revenue
$8.9M
Silver Members
Below Average
Audience Size
124,500
Avg CTR
18.2%
Avg Conversion
12.4%
Total Revenue
$3.5M
Inactive Members
Needs Attention
Audience Size
67,800
Avg CTR
8.4%
Avg Conversion
4.2%
Total Revenue
$0.8M
Insights
Platinum members are significantly outperforming other segments with 28.4% CTR and 19.2% conversion. Consider creating more targeted campaigns for this high-value segment.
Inactive members show concerning engagement with only 8.4% CTR. Recommend launching a re-engagement campaign with compelling offers to win back this 67.8K audience.
Silver members represent the largest audience (124.5K) but are underperforming. Small improvements in CTR could yield significant revenue gains given the segment size.